ParadigmBlog

By Audrey Tregaskes, Strategic Solutions Executive Who in your organization interacts directly with your customers on a daily basis? Is it the CEO? No, not typically. Is it the CFO? Again, probably not. It’s the business end users that have a large responsibility to ensure that your clients are happy and finding value with your company’s offering. These end users are your sales reps, contact center employees, the marketing team, etc. They are there to help clients tackle their business challenges, troubleshoot their issues, and promote your company in order to increase revenue, market share, and customer satisfaction.

By John Tuttle, Senior Director of MDMHow do you quickly start an MDM program? The ability to quickly start a Master Data Management program becomes a critical success factor as companies are investing more resources into digital transformation programs. As a central factor in a large enterprise transformation initiative, the MDM program is usually a key starting point and impacts an organization’s ability to quickly and effectively adopt new systems that lead to the future state vision.

By Kristian Di Gaetano, VP of Data & Analytics As many readers likely know, data lakes act as archives that store vast amounts of structured and unstructured data (information) at any scale. This flexibility enables users to leverage the information to provide useful insights for a variety of business needs and requirements.

By Jodie Reed, Strategic Solutions Executive Every day, mountains of customer data of all types are created through numerous channels… business, home, online – you name it. Simply put, there is a lot of data and even more coming our way every second. It’s no surprise that enterprises want to leverage this large volume of data to provide meaningful customer interactions that will drive and grow revenue.